Eligibility
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How to Tell Your Story
Keys to Telling Your Story:
It has to be authentic – spoken in your words – not someone else’s.
Related to that – be human and make it personal.
Reveal something about yourself (one of the reason bloopers or out-takes work so well is that they have that authenticity).
Specific is better than general – all people have goals and hopes and dreams so give us a reason to care about yours.
Two things need to happen in your story – We need to make an emotional connection with you and your “story” and we need to understand why you need additional resources.
One speaks to the heart – the other to the head - and pocketbook.
Two Stories to Include in Your Video:
Specific Memories - About when you first started or the moment you knew you wanted to do this.
Some hardship endured - Revealing when things weren’t going so well.
Reach into yourself to find a story that people can relate to - Something that happened to you and why it was memorable. Be specific. Paint a picture – pull us in to your world.
Here are a few examples you might be able to paint a picture about:
a moment when you had to pick yourself up and keep on going after a disappointment
faced a hardship
a moment in your day that makes you feel amazing about what they’re doing
seeing a hero and a moment you wanted to emulate
an incident that reveals what’s so hard about juggling work, paying the bills
a moment that reveals how you eat, breathe, sleep
a time when you got the help you needed – from a coach, a member of your family – and what it meant.
a time when you put it all on the line – or didn’t.
Include:
Who you are
Your personality
Your DalStreak goal and budget
What the money means to you
Your givebacks
A giant thank you
Defining Your Goal
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Unt pro omnia num imusam, volorio beat et ut aut ad quo consed quaspiet, nonsendae. Ut rerum quam, ut ut peliquatur.
Luptam invenimi, cusa volo eatus, sandignimi, ut entibus voloris quod maximusti cusdame nditae prepuda eprepelecum quatem aut fugit, ipsam doluptae nis sitat volestion cus namus dissi solore volorae stiatiberi solo corecep erfernam lam liquunt et enditemporum atusci doluptur.
Qui tecessi reictibus quia venihil iquide voloreprae et hiciend iaspell anditint lam ad et laut dia nesequiste niendipid ea provita temped.
Vid ut vene quo est, omnis sitiur, sequi vel iuntorem exceat andendae aperferibus aliquatet volore vercit modipic ilitas pereri ant.
Berenem reperibus vitiorehente ventem eum re provitem. Ut untiasi nullorate qui dolessint rendestis dentio es niscienimusa qui corum quam quiandandia dolore pligenda peria poraecabo. Ad quatem volorecto bea solupta speribus voloresecte maiorectorem cum ipsum lat ipienim sum aceatiorpore laborpos evenihi ligenisin niae atibus ari si deliqui rest lantem exped maio. Et odipsae la doluptia vento mi, simollam fuga. Pa si doluptatet quiae volorpo reptass inciet liquatem dolorion nonem simi, core dolupicitiis apit officie nditas conem quatio tessitaspere vent am et voluptatum volorunt excea volupta temqui cor sequi doluptas es min ex es assinihil ideligent exero ditatia spercipsam lique natur ressus et ut ommod qui ommostiur? Faci cullanis rem et, omnienia invelistrum fugit, sundae omniae omniet doluptur am fugitae pro ex eaqui de eatur, unt que conse modit omnimin nos aut vollabo. Nem sam, tem idebit moloreici in nobit es quam lam, totatio. Id quiae. Ur?
How much to ask for
You have to know exactly how much money you need and why you need it. Like a business, you develop a budget and understand your costs. Your fans will respect this effort and will be more keen to support your DalStreak campaign.
Some important questions to ask yourself are:
Do you have a real understanding of your costs?
Have you factored in the cost of your givebacks?
Have you factored in the transaction costs?
Will you have to buy stamps?
Will there be shipping?
Your formula should be:
Money you need + campaign costs = your ask.
Creating Your Givebacks
Your givebacks are what you have to thank your fans for their support. It is important to understand the value of a giveback and that this can be the deciding factor on whether your fan donated to your DalStreak or not.
When you are defining your givebacks it is important to think about what your fans like about you – be authentic! If you love handwritten cards, then offer to write a personalized note; if you love painting, make a limited edition print. But whatever your givebacks are, make sure you don’t break the bank! The purpose of the campaign is to get you funded, so be creative.
Giveback Ideas:
Something made with love: Knitted things, artwork, music, etc. Anything that connects the fan to you personally will go a long way!
Messages: Postcards from the road, video blogs of your adventures, email updates – something to make your fans feel like they are a part of your Pursu.it. For a larger donation, you might consider an inspirational speech to a corporation or at an event.
Sponsored items: Clothing, sunglasses, gifts of all kinds can be donated from your friends and sponsors and make great givebacks to help keep the money directed at your DalStreak. And if you want to up the ante, find an item and sign it for your fans to hang on their wall!
Experiences: A day on the slopes, a lesson in the pool, biking through a wine region or even just a friendly jog in the park can all be priceless experiences for your fans. Be clever and couple what you do best with a wonderful experience and set a value to match.
Pricing Your Givebacks
Do not underestimate your giveback - You inspire your fans with your ambition, dedication and drive to be the best. The most popular pledge amount is $25 and the average pledge is around $50.
Be creative, talk to your friends and family, find something of value and in return, you will build a following of fans that will join your team and help you reach your DalStreak.
How to make your video
Your video will tell your story and your story is what will inspire your fans. A great video is the key to the success of your DalStreak.
We encourage you to source your networks for a friend/colleague who not only knows how to create a video, and really loves the idea of helping you with your DalStreak campaign.
You will need a computer, some pictures of your story, footage of you training and competing, and most importantly you will need passion and enthusiasm.
Keys to Recording a Great Video:
You will want to record your voice to edit into your video. To get the best possible results you should record in a quiet place, somewhere that you have access to at more than one time in case you have to make some edits.
You can write out what you want to say, but you need to practice it so that it you can make it sound real and not forced.
If you are going to film yourself on video, and we highly recommend you do that, there are a couple of things you should try to do:
Make sure your background is not cluttered. You might want to shoot in your bedroom but pictures of Justin Beiber are going to test the concentration of your viewer. They should be looking at you.
Try shooting against a solid color wall, that way you will have your viewers total attention on you. White is always best.
Make sure that your face is in the light, people need to see you. You may need to ad some lights to the room; they don’t have to be special video lights they just have to turn on.
Don’t wear sunglasses or hide your eyes, you don’t have to look right at the camera, but you should try and make an honest connection with your potential donors.
Music Resources:
SoundCloud, Vimeo Music Store, Free Music Archive, and ccMixter or find a musical friend who will supply something special.
Uploading Your Video
Upload your video to: http://vimeo.com/
The format of your videos must be 1000MB or less and have a file type of MOV, MPEG, MP4, WMV.
Creating Your Pursu.it Campaign
Your Campaign Title
The title should be simple, descriptive, and memorable – funny is always good, too!
Headshot
This is where you can really stand out and offer a first impression. Your image will be what your fans are attached to first and many times will determine if a potential fan gets that initial hook.
Bio
Keep it short but powerful. Show your fans what you have done and why you have what it takes to reach your DalStreak – build trust. Using results is fine but don’t overwhelm fans with numbers dates and time. Keep it easy and clear. This is where you can expand on your video and show who you really are.
Promoting Your Campaign
Support for your DalStreak campaign can come from fans you have never connected with but most will come from your own networks and your networks’ networks. If you want people to support your DalStreak you have to tell them about it then tell them about it again, then again, then again, then again, and then again.
Diversify how you get your story out to the world - Email, Facebook, Twitter, speaking engagements, posters at your parents and friends’ offices. Whatever it takes.
It’s best to craft a personal email message. Mass messages, even if crafted carefully, don’t hit the mark. Get out to those closest to you first: your parents, friends of your parents, your friends, your employer, your sponsors - Whoever has already proven to be your fan.
Then encourage them to reach out to their networks with a personal message. It helps if you are willing to do the work and craft the message for them to send out.
Use organizations who are committed to your success. Your club, provincial and national organizations, your university, college - They have an interest in you because your success is their success.
Make sure you tell everyone about your DalStreak. Go for coffee with anyone interested and don’t be afraid to bring a face to your online DalStreak.
Finally, use the media. The press loves a great story about someone trying to reach their goals and make their community proud. Find someone who will listen and tell your story. If you are successful, direct them to your online DalStreak where fans can donate to your DalStreak.
Whatever you do, make it personal. Spam doesn’t do you any good and will not bring in fans! Keep it fun, keep it active and watch your DalStreak succeed.
Updating Your Campaign
Keeping in touch with your fans by updating your campaign is key to spreading the word and thanking your fans. You can share your progress, update fans on your training and send along fun facts about your DalStreak. These consistent updates should be daily or weekly, and will help continue to spread the word over the life of your Pursu.it campaign and ultimately raise donations. Remember, time is limited. Like training for a competition, there will be a race day and at that point the work will have to be done.
Ask for pledges every day, send pictures to fans, tell the world you just got a new best time. Fun and engaging content makes your fan base grow because you are providing interesting and valuable content. Become the friend they want to hang out with.
Celebrating Your Success
Celebrate your success with your fans and keep them informed about your journey. A great way to do this is to develop an email group of all your DalStreak fans who you reach out to on a regular basis to give them the “inside scoop.”
Share news, press, and photos from your life, training and competition. Your fans are a part of your team. You will have a captivated audience that’s cheering you on and who will be a part of your Pursu.it again in the future. Communicating with your fans can be one of the most rewarding parts of the process.
Fulfilling Givebacks
It is recommended that givebacks be sent out no later than one month after your campaign ends.
It is so easy to feel done, finished, kaput once your DalStreak campaign is funded, but what a mistake that would be. Your fans have given to your DalStreak and now it’s your turn to give back. Don’t feel overwhelmed. It takes some organization and planning but it can be done. If you know this isn’t your strong suit, recruit a friend or family member to help you out. And have fun with it. These fans – if treated well – will be with you for a long, long time!
Making sure fans get their givebacks is not the most exciting step in the DalStreak process, but it is key to a great experience and will keep them coming back. If your DalStreak involves travel, take photos on the flight. If it is an equipment purchase show them the new goods. Bring your fans in on the good and the bad of your journey and make them a part of your team. Ask for your fans to let you know when their giveback arrives. Invite friends over to help address envelopes. Enjoy tying up the ends of your great DalStreak.
If Things Go Wrong
If for some reason you are unable to make it to an event, or follow through on the project you have received funding for take a deep breath and think. “Okay I’ve missed that opportunity, how do I get back on track?” Life happens to all of us and if for some reason things go wrong you should have a plan for how you will reach your end goal. Don’t hide from your team. Get in touch with your supporters and let them know what’s happened, why you weren’t able to complete your project and what your plan is going forward. Thank your supporters for being there for you and for their continued support. As long as you have a back-up plan and communicate it to your supporters you are fulfilling your obligations in this regard.
Start your Campaign
You have the passion now launch your DalStreak!
